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ACCA’s digital brand extension

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When ACCA were launching their first ever examinations interface I was responsible for imagining how this would look and feel. This involved developing the art direction and brand look and feel for the examination interface and all modules. It was important for me to create a feel that was clean and simple but allowed for moments of personality. 

 

My role on this project included:

+ Brand touchpoint design, art direction, product design including visual, interaction, UI and UX design. 

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I also created a suite of iconography which sat as part of a brand iconography library for use across their digital interfaces.

 

My role on this project included:

+ Creative research and iconography design.

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When ACCA were creating their first ever motion logo ident for YouTube I storyboarded the concept that would later be developed into an intro for their promotional videos. The concept needed to show the dynamic nature of the multifaceted brand.

 

My role on this project included:

+ Storyboarding, concept and art direction.