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Creating MTV’s only music app, MTV Trax  

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*Featured case study see here *

When Viacom wanted to extend their millennial reach I created a brand for them, allowing them to enter the market with their first music app. I conceptualised, art directed & led the creative direction for the brand & product design.  

 

My role on this project included:

+ Pitch creative to win the initial project.

+ Brand and identity creation and development.

+ Brand touchpoint design, art direction, product design including visual, interaction, UI & UX design.

+ Leading on territory brand creative rollout.

+ Ongoing brand and product consultation with

Viacom to define brand positioning.

+ Being a brand guardian for MTV Trax.

 

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Wireframes & feature specs

I’ve led the UX and interaction design of a number of key features. To see an example of the UX delivered please click on the image below. If you would like to see more examples please get in touch.

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MTV Trax TV Ad

I helped lead the Creative Direction for the TV Ad.