Creating MTV’s only music app, MTV Trax
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When Viacom wanted to extend their millennial reach I created a brand for them, allowing them to enter the market with their first music app. I conceptualised, art directed & led the creative direction for the brand & product design.
My role on this project included:
+ Pitch creative to win the initial project.
+ Brand and identity creation and development.
+ Brand touchpoint design, art direction, product design including visual, interaction, UI & UX design.
+ Leading on territory brand creative rollout.
+ Ongoing brand and product consultation with
Viacom to define brand positioning.
+ Being a brand guardian for MTV Trax.
Wireframes & feature specs
I’ve led the UX and interaction design of a number of key features. To see an example of the UX delivered please click on the image below. If you would like to see more examples please get in touch.
MTV Trax TV Ad
I helped lead the Creative Direction for the TV Ad.