Creating O2’s priority music app
I created a music brand for O2 to allow them to successfully extend their priority suite of products. I conceptualised, art directed and led the creative direction for the brand and product design.
My role on this project included:
+ Pitch creative direction to win the initial project & then leading on launch brand creative, brand guidelines and product design.
+ Ongoing brand and product consultation with O2 to define creative direction.
+ Brand touchpoint design, art direction, product design including visual, interaction, UI and UX design.
O2 Tracks TV Ad created by O2
O2 steered the direction for the TV Ad featuring Emeli Sande…