O2 Tracks
Product Design Strategy for entertainment platform for O2.
Overview
When O2 wanted to extend their millennial reach I created a branded product experience called O2 Tracks for them. This was based on the MusicQubed legacy white label platform allowing them to entire the market with their first music application.
Full project scope:
- Hands-on product design for the app and feature set including, UX and UI design.
- Brand and identity creation and rollout, including meetings with key teams to update on progress and discuss any challenges.
- Ongoing brand and product consultation with O2 to define product design development and positioning.
Problem I was solving
Allowing Telefonica to enter the market to explore the reach of their millenial content and music properties with the O2 Tracks app.
Results
With the product design strategy that I devised we were able to launch O2 Tracks as their priority app.
