Overview

Working as Creative Direct at Block Dojo, creating a new brand, UI and UX for a startup that is revolutionising health care.

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Full project scope:

• Brand creation and rollout, including meetings with the CEO and founding team to update them on progress and discuss any challenges.
• Branded product UX and Vision creation

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Problem I was solving

Creating a brand that effectively reflects the proposition's impact in bridging the gap between appointments for mental health clients.

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Results

The brand is proving to be well received by its target market in early user testing.

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