hello
there.

I'm a hands-on design director and designer who loves creating high-performing, user-centric, design experiences. I have a wealth of experience in taking ideas from concept to launch, as well as transforming user-experiences.

I've been in the industry for 17+ years working for Web3, AI, E-commerce, SAAS, Media, Fintech, Telco and Educational clients in startups, scale-ups and larger corporations.
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I have proven experience in conversion and engagement increasing for many clients as well as design strategy and leadership.