Overview

While working with T-Mobile, I was tasked with defining a new app discovery experience within their app store - rethinking how users find and engage with mobile content in a fast-evolving digital ecosystem.

‍

Scope of Work

• Led hands-on product design, focusing on UX and interaction design.
• Developed user flows and interaction patterns to make app discovery more intuitive and engaging.
• Prototyped, refined, and delivered a cohesive end-to-end experience.

‍

The Challenge

To design a frictionless and engaging app discovery journey that balanced T-Mobile’s business goals with user needs for clarity, speed, and personalization.

‍

Outcome

The new app discovery experience successfully launched, improving user engagement within the T-Mobile ecosystem and setting a new standard for how customers explore apps and content.

‍

‍

‍

‍

‍

‍

‍

‍

‍