from
zero.

I turn early-stage ideas into distinctive products and brands ready to launch and grow, from shaping brand direction and creative strategy to product strategy, UX and high-quality design, working directly with founders and alongside venture studios and accelerators. My 0→1 experience spans emerging AI, SaaS and technology businesses. This year I’m super excited to also be working with the Female Founders network as part of their Autumn 2026 Bootcamp.

Brand Direction, Product Guidance & Creative treatment

Collage with Oiya branding elements including logo with infinity symbol and text 'Get on the same page', a fundraising deck cover stating 'Get all your agents on the same page, Fundraising deck, June 2026', color blocks in purple, orange, lavender, pink, and yellow, and a section titled 'How Oiya works' with a chat window showing messages 'Connection success' and 'Your agents are now connected please feel free to run any new prompts', plus the phrase 'One knowledge layer · Every agent aligned'.

Challenge
Oiya wanted to evolve its early identity into a distinctive, technology-native brand with a refined visual language that could scale across presentations, website and product. Working from an existing icon, the challenge was to develop the wider creative expression around it, including typography, colour palette, visual treatments and brand guidelines, alongside a fundraising deck to help communicate the business and its vision.

‍Approach
Working closely with the founders, I defined a creative strategy and treatment, refined the existing icon and developed a broader visual language that positioned Oiya more confidently within the technology space. I defined the typography and colour systems, developed the creative treatment and created brand guidelines to give the team a consistent framework for applying the identity across different touchpoints. Alongside the brand direction, I provided high-level product guidance to help create greater consistency between the emerging product experience and the wider Oiya brand.

‍Outcome
Oiya gained a refined identity and flexible visual system that gave the founders a clear foundation for advancing the brand across presentations, website and product.

Oiya Brand LogoOiya Creative Treatment Development
See Oiya's website here
A stylized black arrow pointing right followed by the lowercase text 'adeus' in bold black letters.

Brand Direction, MVP Product Guidance & Creative treatment

Challenge
Adeus was creating a digital will service and needed to turn its early-stage vision into a brand and product experience ready for launch. The challenge was to create an identity that could bring clarity and humanity to a traditionally complex and sensitive category, while defining the direction for an intuitive digital service.

‍Approach
Working closely with the founders, I developed the brand direction and launch identity, creating the visual language and creative foundations for the business. Alongside the brand, I shaped the direction of the MVP, translating the proposition into a clear digital experience and establishing the design direction for its development. I also created the fundraising deck, bringing the proposition, brand and product vision together into a compelling story for potential investors.

‍Outcome
Adeus launched with a distinctive identity and a clearly defined MVP experience, giving the founders a cohesive foundation across brand, product and fundraising as they took the business to market.

Adeus logo with an abstract purple paper airplane icon and the tagline "your life, organised" on a dark purple geometric background.Graphic illustration of the London skyline featuring the Big Ben clock tower with an orange background and the number 1837 in bold dark blue text on a light purple rectangle on the left side.Website homepage displayed on a laptop and a smartphone featuring two main sections: 'Create your legal docs' with an image of a woman drinking coffee, and 'Add your accounts' with an image of a smiling man holding a phone, alongside navigation links, login/register button, and informational buttons about upcoming features, surveys, and tips.Brand logo guidelines page showing three versions of the Adeus logo with a wing graphic and slogan 'your life, organised' in different color backgrounds: white with orange text, purple with white text, and orange with white text. Text explains the wings symbolize 'To God' meaning and gives tips to always use the logo in branded communication on specified colored backgrounds without distortion or additional treatments.
See Adeus's website here

See my other 0-1 client's featured

Laptop screen displaying Yuno educational website homepage with colorful header and navigation including Home, Students, Invite users, user profile and logout. Main content shows smiling child with headphones and prompt 'What subject do you want to learn today?' with an input field and 'Create my song' button. Below are two posts: one with a girl in headphones titled 'The best ways to get started with Yuno to get the most benefits' and another with children titled '10 ways that Yuno supports your child's schools curriculum'.Laptop screen showing a website homepage with a yellow and black theme for Growth Spurt, featuring a headline about a life-changing support programme for working parents, a video thumbnail of a woman with brown hair, a button labeled 'Book a callback,' and a scrolling banner highlighting wellbeing and confidence improvements.

Got an idea you need help bringing to life

I work with founders, venture studios and accelerators to turn early-stage ideas into distinctive brands and product experiences ready to launch and grow.
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