Yuno

Overview

As Head of Design at Block Dojo, I led the creation of a new brand, UX, and UI for a startup reimagining how dyslexic children experience learning through AI. The brand - now called Loujo, following a name change due to copyright considerations - was crafted to feel playful, empowering, and inclusive, reflecting both the curiosity of its learners and the confidence of its mission.

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Scope of Work

• Delivered end-to-end product design, including UX, UI, and the development of a scalable design system.
• Conducted UX research, user journey mapping, wireframing, and prototyping, ensuring the experience met the needs of children, parents, and educators.
• Designed a distinctive visual identity and cohesive brand rollout, collaborating closely with the CEO  to align creative strategy with business objectives.
• Developed the UX integrating AI-driven personalisation, tailoring learning pathways to each child’s unique needs and pace.

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The Challenge

To create a trusted, emotionally engaging learning experience leveraging AI content creation and enhancing learning progress for dyslexic learners.

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Outcome

The brand and platform have received strong early validation and enthusiastic user feedback.
As the CEO shared:

“The brand creative is outstanding.”

Loujo is now positioned to make a lasting impact in inclusive education, combining thoughtful design with intelligent, adaptive learning technology.

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