Overview

While working with hmv, I led the homepage rebrand and UX overhaul of hmv.com, translating one of the UK’s most iconic retail brands into a modern digital experience. I also designed the look and feel for hmvdigital.com, supporting the brand’s transition into the online music and entertainment space.

‍

Scope of Work

• Delivered hands-on marketing product design, including UX and UI design for hmv.com.
• Extended the brand and visual identity into a cohesive online presence that reflected hmv’s in-store legacy.
• Designed and launched the new experience for hmvdigital.com, aligning its UX and visual language with the broader rebrand.

‍

The Challenge

To translate hmv’s iconic retail identity into a compelling online experience - one that felt true to its heritage while improving usability, engagement, and conversion across digital channels.

‍

Outcome

The rebranded hmv.com and new hmvdigital.com launched successfully, delivering a seamless brand experience across platforms.
Within the first week of go-live, conversion rates increased by 10%, reflecting both stronger user engagement and improved customer journeys.

‍

‍

‍

‍

‍

‍

‍

‍

‍