Overview

While working with Orange Labs, I designed a game-sharing branded product experience that enabled the company to test market viability before launching it as a full product offering. To ensure unbiased insights, I created a non–Orange-branded app and brand experience, allowing the team to gather authentic feedback from their target audience.

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Scope of Work

• Delivered hands-on product, UX, and UI design, including documentation and design management.
• Created a bespoke visual identity and app interface tailored to resonate with a youth demographic.
• Collaborated with internal teams to align on testing objectives and user research outcomes.

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The Challenge

To develop a neutral yet engaging game-sharing experience that allowed Orange Labs to explore how young users discover, share, and interact with digital entertainment - without the bias of a major brand presence.

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Outcome

The app enabled Orange Labs to successfully test and validate the concept, gathering critical user data and feedback that informed future product and market decisions. The project provided valuable insight into the youth market’s appetite for collaborative gaming, supporting Orange’s innovation strategy and product roadmap.

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